/* ===================== Tokens ===================== */
:root {
  --bg:     #fdfcf8;
  --ink:    #1E1F1A;
  --teal:   #2F8B80;
  --yellow: #FBB304;
  --red:    #E8481B;
  --brightred: #F23127;
  --green:  #6FB02A;
  --leaf:   #3d7a23;
  --sand:   #EFB97E;
  --border: #ece8df;
  --muted:  #5A5C54;
  --grey:   #9d9d99;

  --font-display: 'Fredoka', sans-serif;
  --font-body:    'Nunito Sans', sans-serif;
  --font-mono:    'DM Mono', monospace;

  --maxw: 1180px;

  --gold-grad: linear-gradient(#FFD15C, #FBB304 62%, #F2A800);
  --teal-grad: linear-gradient(#3CA293, #2F8B80 60%, #287a70);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  font-family: var(--font-body);
  color: var(--ink);
  background: var(--bg);
  overflow-x: hidden;
}
a { color: inherit; }
::selection { background: var(--yellow); color: var(--ink); }
[hidden] { display: none !important; }

.eyebrow {
  font-family: var(--font-mono);
  font-size: 12.5px;
  letter-spacing: .2em;
  display: inline-block;
}
.eyebrow--teal   { color: var(--teal); }
.eyebrow--yellow { color: var(--yellow); }
.eyebrow--red    { color: var(--red); }
.eyebrow--leaf   { color: var(--leaf); }

.accent-red    { color: var(--red); }
.accent-yellow { color: var(--yellow); }

.section-head--center { text-align: center; }

.logo {
  text-decoration: none;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 25px;
  letter-spacing: -.02em;
  line-height: 1;
}
.logo--lg { font-size: 28px; }
.logo__img { height: 40px; width: auto; display: block; border-radius: 10px; }
.logo--lg .logo__img { height: 54px; }

/* ===================== Buttons ===================== */
.btn {
  text-decoration: none;
  font-family: var(--font-display);
  font-weight: 600;
  border-radius: 100px;
  display: inline-block;
  border: 0;
  cursor: pointer;
}
.btn--lg { font-size: 17px; }
.btn--gold {
  background: var(--gold-grad);
  color: var(--ink);
  box-shadow: 0 6px 0 #d99700, 0 12px 18px rgba(217,151,0,.38), inset 0 1.5px 0 rgba(255,255,255,.65);
  padding: 16px 30px;
}
.btn--gold.btn--pill { padding: 11px 20px; font-size: 14.5px; box-shadow: 0 4px 0 #d99700, 0 8px 12px rgba(217,151,0,.32), inset 0 1.5px 0 rgba(255,255,255,.6); }
.btn--lift {
  background: linear-gradient(#ffffff, #f6f3ea);
  color: var(--ink);
  padding: 14px 28px;
  border: 2px solid var(--ink);
  box-shadow: 0 5px 0 var(--ink), 0 9px 13px rgba(30,31,26,.16);
}
.btn--ghost {
  background: transparent;
  color: var(--bg);
  padding: 14px 30px;
  border: 2px solid rgba(255,255,255,.4);
}
.btn--teal {
  background: var(--teal-grad);
  color: #fff;
  padding: 14px 28px;
  box-shadow: 0 5px 0 #1f5d55, 0 10px 15px rgba(31,93,85,.34), inset 0 1px 0 rgba(255,255,255,.28);
}

/* ===================== Nav ===================== */
.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(253,252,248,.86);
  backdrop-filter: blur(10px);
  border-bottom: 1px solid var(--border);
}
.nav__inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 14px 28px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
}
.nav__links { display: flex; gap: 6px; align-items: center; }
.nav__link {
  text-decoration: none;
  font-weight: 700;
  font-size: 14.5px;
  color: #3c3e38;
  padding: 8px 13px;
  border-radius: 100px;
}

/* ===================== Hero chooser ===================== */
.chooser { display: flex; justify-content: center; padding: 14px 20px 0; }
.chooser__pill {
  display: flex;
  align-items: center;
  gap: 8px;
  background: #f1f4f1;
  border: 1px solid #e4e6e0;
  padding: 6px 7px 6px 14px;
  border-radius: 100px;
}
.chooser__label {
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: .12em;
  color: var(--grey);
}
.chooser__btn {
  font-family: var(--font-mono);
  font-size: 10.5px;
  letter-spacing: .12em;
  border: none;
  padding: 7px 16px;
  border-radius: 100px;
  cursor: pointer;
  background: transparent;
  color: #9aa09a;
}
.chooser__btn.is-on { background: var(--ink); color: var(--yellow); }

/* ===================== Hero A ===================== */
.heroA {
  position: relative;
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 48px 28px 64px;
  background-image:
    linear-gradient(#eef3f3 1px, transparent 1px),
    linear-gradient(90deg, #eef3f3 1px, transparent 1px);
  background-size: 34px 34px;
}
.heroA__grid {
  display: grid;
  grid-template-columns: 1.05fr 1fr;
  gap: 48px;
  align-items: center;
}
.heroA__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 62px;
  line-height: 1.02;
  letter-spacing: -.025em;
  margin: 16px 0 0;
}
.heroA__lede {
  font-size: 19px;
  line-height: 1.6;
  color: #3c3e38;
  margin: 22px 0 32px;
  max-width: 520px;
}
.heroA__note {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .04em;
  color: var(--grey);
  margin: 26px 0 0;
}
.hero__actions { display: flex; gap: 14px; flex-wrap: wrap; align-items: center; }
.hero__actions--center { justify-content: center; }

.heroA__art { position: relative; }
.blob { position: absolute; }
.blob--red  { left: -14px; top: -10px; width: 74px; height: 74px; border-radius: 50%; background: var(--brightred); }
.blob--teal { right: 6px; bottom: -18px; width: 58px; height: 58px; border-radius: 15px; background: var(--teal); transform: rotate(16deg); }
.blob--green { right: -10px; top: 30px; width: 30px; height: 30px; border-radius: 50%; background: var(--green); }
.heroA__card {
  position: relative;
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 22px;
  padding: 34px;
  box-shadow: 0 26px 60px rgba(30,45,45,.14);
}
.heroA__logo { width: 100%; display: block; }

/* ===================== Hero B ===================== */
.heroB { position: relative; background: var(--ink); color: var(--bg); overflow: hidden; }
.heroB__grid-bg {
  position: absolute;
  inset: 0;
  background-image:
    linear-gradient(rgba(255,255,255,.045) 1px, transparent 1px),
    linear-gradient(90deg, rgba(255,255,255,.045) 1px, transparent 1px);
  background-size: 36px 36px;
}
.heroB__blob { position: absolute; }
.heroB__blob--yellow { left: -60px; top: 60px; width: 130px; height: 130px; border-radius: 50%; background: var(--yellow); opacity: .9; }
.heroB__blob--teal { right: -40px; bottom: -30px; width: 120px; height: 120px; border-radius: 28px; background: var(--teal); transform: rotate(18deg); }
.heroB__inner {
  position: relative;
  max-width: 1000px;
  margin: 0 auto;
  padding: 84px 28px 92px;
  text-align: center;
}
.heroB__eyebrow { letter-spacing: .24em; }
.heroB__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 74px;
  line-height: 1.0;
  letter-spacing: -.03em;
  margin: 20px auto 0;
  max-width: 880px;
}
.heroB__lede {
  font-size: 20px;
  line-height: 1.6;
  color: #cfd3cd;
  margin: 26px auto 36px;
  max-width: 600px;
}
.heroB__tags { display: flex; gap: 10px; flex-wrap: wrap; justify-content: center; margin-top: 44px; }
.tag {
  font-family: var(--font-mono);
  font-size: 12px;
  letter-spacing: .06em;
  color: var(--grey);
  border: 1px solid rgba(255,255,255,.16);
  padding: 7px 15px;
  border-radius: 100px;
}

/* ===================== Value strip ===================== */
.strip { background: var(--teal); }
.strip__inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 18px 28px;
  display: flex;
  gap: 36px;
  flex-wrap: wrap;
  justify-content: center;
  align-items: center;
}
.strip__item { font-family: var(--font-display); font-weight: 500; font-size: 16px; color: #eafaf6; }
.strip__dot { color: rgba(255,255,255,.35); }

/* ===================== About ===================== */
.about { max-width: var(--maxw); margin: 0 auto; padding: 88px 28px; }
.about__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 56px; align-items: center; }
.about__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 42px;
  line-height: 1.07;
  letter-spacing: -.02em;
  margin: 14px 0 22px;
}
.about__p { font-size: 17px; line-height: 1.7; color: #3c3e38; margin: 0 0 18px; }
.about__p--dim { color: var(--muted); margin-bottom: 0; }
.about__cards { display: grid; grid-template-columns: 1fr 1fr; gap: 16px; }
.about__quote {
  grid-column: span 2;
  background: #fff7e6;
  border: 1px solid #f3e3b8;
  border-radius: 16px;
  padding: 26px;
}
.about__quote p {
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 22px;
  line-height: 1.3;
  margin: 0;
  letter-spacing: -.01em;
}
.about__mini { border-radius: 16px; padding: 24px; }
.about__mini--green { background: #f4f8f4; border: 1px solid #d9ead0; }
.about__mini--teal  { background: #e9f2f1; border: 1px solid #cce2df; }
.about__mini-h { font-family: var(--font-display); font-weight: 700; font-size: 17px; margin-bottom: 4px; }
.about__mini-h--green { color: var(--leaf); }
.about__mini-h--teal  { color: #246b62; }
.about__mini p { font-size: 14px; color: var(--muted); line-height: 1.5; margin: 0; }

/* ===================== Services ===================== */
.services { background: var(--ink); color: var(--bg); }
.services__inner { max-width: var(--maxw); margin: 0 auto; padding: 92px 28px; }
.section-head { margin-bottom: 52px; }
.services__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 46px;
  line-height: 1.05;
  letter-spacing: -.02em;
  margin: 14px 0 12px;
}
.services__sub { font-size: 18px; color: #cfd3cd; margin: 0 auto; max-width: 560px; }
.services__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.svc { background: #26271f; border: 1px solid #34352c; border-radius: 18px; padding: 30px; }
.svc__icon {
  width: 46px;
  height: 46px;
  border-radius: 12px;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 22px;
  margin-bottom: 18px;
}
.svc__icon--yellow    { background: var(--yellow); color: var(--ink); }
.svc__icon--teal      { background: var(--teal); color: #fff; }
.svc__icon--green     { background: var(--green); color: #fff; }
.svc__icon--red       { background: var(--red); color: #fff; }
.svc__icon--sand      { background: var(--sand); color: var(--ink); }
.svc__icon--brightred { background: var(--brightred); color: #fff; }
.svc__title { font-family: var(--font-display); font-weight: 600; font-size: 21px; margin: 0 0 8px; }
.svc__p { font-size: 14.5px; line-height: 1.6; color: #a8ab9f; margin: 0; }

/* ===================== Method ===================== */
.method { max-width: var(--maxw); margin: 0 auto; padding: 92px 28px; }
.method .section-head { margin-bottom: 54px; }
.method__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 46px;
  line-height: 1.05;
  letter-spacing: -.02em;
  margin: 14px 0 12px;
}
.method__sub { font-size: 18px; color: var(--muted); margin: 0 auto; max-width: 560px; }
.method__grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.step { background: #fff; border: 1px solid var(--border); border-radius: 20px; padding: 34px; }
.step__num {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 15px;
  width: 38px;
  height: 38px;
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
}
.step__num--yellow { background: var(--yellow); color: var(--ink); }
.step__num--teal   { background: var(--teal); color: #fff; }
.step__num--green  { background: var(--green); color: #fff; }
.step__title { font-family: var(--font-display); font-weight: 600; font-size: 23px; margin: 0 0 10px; }
.step__p { font-size: 15px; line-height: 1.65; color: var(--muted); margin: 0; }

/* ===================== Audiences ===================== */
.aud { max-width: var(--maxw); margin: 0 auto; padding: 0 28px 92px; }
.aud__grid { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.aud__card { border-radius: 24px; padding: 42px; position: relative; overflow: hidden; }
.aud__card--gold { background: linear-gradient(160deg, #FBB304, #f0a500); }
.aud__card--dark { background: var(--ink); }
.aud__orb { position: absolute; }
.aud__orb--light { right: -24px; top: -24px; width: 110px; height: 110px; border-radius: 50%; background: rgba(255,255,255,.25); }
.aud__orb--teal { right: -30px; bottom: -30px; width: 120px; height: 120px; border-radius: 28px; background: var(--teal); transform: rotate(18deg); opacity: .5; }
.aud__eyebrow { position: relative; }
.aud__eyebrow--brown { color: #7a5500; letter-spacing: .18em; font-size: 12px; }
.aud__eyebrow--gold  { color: var(--yellow); letter-spacing: .18em; font-size: 12px; }
.aud__title {
  font-family: var(--font-display);
  font-weight: 700;
  font-size: 30px;
  letter-spacing: -.01em;
  margin: 12px 0 18px;
  position: relative;
}
.aud__title--light { color: var(--bg); }
.aud__list { margin: 0 0 26px; padding: 0; list-style: none; font-size: 15.5px; line-height: 1.9; position: relative; }
.aud__list--brown { color: #3a2e08; }
.aud__list--check { color: #cfd3cd; }
.chk { color: var(--green); }
.aud__btn { font-size: 15.5px; padding: 13px 26px; position: relative; }
.aud__btn--dark { background: var(--ink); color: var(--yellow); box-shadow: 0 5px 0 rgba(0,0,0,.25); }
.aud__card--dark .btn--gold { box-shadow: 0 5px 0 #d99700, inset 0 1.5px 0 rgba(255,255,255,.6); }

/* ===================== Subjects ===================== */
.subjects { background: #f4f8f4; }
.subjects__inner { max-width: var(--maxw); margin: 0 auto; padding: 88px 28px; }
.subjects .section-head { margin-bottom: 44px; }
.subjects__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 46px;
  line-height: 1.05;
  letter-spacing: -.02em;
  margin: 14px 0 12px;
}
.subjects__sub { font-size: 18px; color: var(--muted); margin: 0 auto; max-width: 520px; }
.subjects__tags { display: flex; flex-wrap: wrap; gap: 12px; justify-content: center; max-width: 880px; margin: 0 auto; }
.subject {
  background: #fff;
  border: 1px solid #d9ead0;
  border-radius: 100px;
  padding: 13px 24px;
  font-family: var(--font-display);
  font-weight: 500;
  font-size: 18px;
}
.subject--yellow { background: var(--yellow); border-color: var(--yellow); }
.subject--teal   { background: var(--teal); border-color: var(--teal); color: #fff; }
.subject--red    { background: var(--red); border-color: var(--red); color: #fff; }

/* ===================== Founder teaser ===================== */
.teaser { max-width: var(--maxw); margin: 0 auto; padding: 92px 28px; }
.teaser__card {
  background: #fff;
  border: 1px solid var(--border);
  border-radius: 24px;
  padding: 48px;
  display: grid;
  grid-template-columns: 300px 1fr;
  gap: 48px;
  align-items: center;
  box-shadow: 0 22px 50px rgba(30,45,45,.08);
}
.teaser__img { width: 100%; aspect-ratio: 1; object-fit: cover; object-position: 50% 24%; display: block; border-radius: 20px; }
.teaser__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 38px;
  line-height: 1.08;
  letter-spacing: -.02em;
  margin: 12px 0 16px;
}
.teaser__p { font-size: 17px; line-height: 1.7; color: #3c3e38; margin: 0 0 26px; max-width: 540px; }

/* ===================== CTA ===================== */
.cta { background: var(--teal); color: #fff; }
.cta__inner { max-width: 900px; margin: 0 auto; padding: 96px 28px; text-align: center; }
.cta__title {
  font-family: var(--font-display);
  font-weight: 600;
  font-size: 52px;
  line-height: 1.04;
  letter-spacing: -.025em;
  margin: 0 0 18px;
}
.cta__p { font-size: 19px; line-height: 1.6; color: #dff3ef; margin: 0 auto 36px; max-width: 560px; }
.cta__btn { font-size: 18px; padding: 18px 38px; box-shadow: 0 6px 0 #d99700, 0 14px 22px rgba(0,0,0,.18), inset 0 1.5px 0 rgba(255,255,255,.65); }
.cta__email { font-family: var(--font-mono); font-size: 13px; letter-spacing: .06em; color: #bfe6df; margin: 24px 0 0; }

/* ===================== Footer ===================== */
.footer { background: var(--ink); color: #cfd3cd; }
.footer__inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 54px 28px;
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  flex-wrap: wrap;
  gap: 28px;
}
.footer__brand-col { max-width: 320px; }
.footer__tagline { font-size: 14px; line-height: 1.6; color: var(--grey); margin: 14px 0 0; }
.footer__cols { display: flex; gap: 56px; flex-wrap: wrap; }
.footer__heading { font-family: var(--font-mono); font-size: 11px; letter-spacing: .16em; color: #6b6d63; margin-bottom: 12px; }
.footer__links { display: flex; flex-direction: column; gap: 9px; font-size: 14.5px; }
.footer__links a { text-decoration: none; color: #cfd3cd; }
.footer__bar { border-top: 1px solid #34352c; }
.footer__bar-inner {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 18px 28px;
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 10px;
}
.footer__copy { font-family: var(--font-mono); font-size: 11.5px; letter-spacing: .06em; color: #6b6d63; }

/* ===================== Responsive ===================== */
@media (max-width: 960px) {
  .heroA__grid { grid-template-columns: 1fr; gap: 36px; }
  .about__grid { grid-template-columns: 1fr; gap: 36px; }
  .services__grid { grid-template-columns: 1fr 1fr; }
  .method__grid { grid-template-columns: 1fr; }
  .aud__grid { grid-template-columns: 1fr; }
  .teaser__card { grid-template-columns: 1fr; padding: 36px; }
  .teaser__img { max-width: 280px; }
  .heroB__title { font-size: 52px; }
  .nav__links { display: none; }
}

@media (max-width: 600px) {
  .heroA__title { font-size: 44px; }
  .heroB__title { font-size: 40px; }
  .services__grid { grid-template-columns: 1fr; }
  .services__title, .method__title, .subjects__title { font-size: 34px; }
  .cta__title { font-size: 36px; }
  .about__cards { grid-template-columns: 1fr; }
  .about__quote { grid-column: span 1; }
  .hero__actions .btn { width: 100%; text-align: center; }
}